• Cellairis by Elle and Blair
  • Cellairis by Elle and Blair
  • Cellairis by Elle and Blair
  • Cellairis by Elle and Blair
  • Cellairis by Elle and Blair
  • Cellairis by Elle and Blair

Cellairis by Elle and Blair

Fashion and social media sensations Elle & Blair Fowler teamed up with Cellairis® to offer the finest in fashion cases for your mobile devices. Cellairis by Elle & Blair™ features on-trend collections for fashionistas! Adorned with stunning rhinestones or divine detailing, Elle & Blair’s designs offer a wide selection for the diva, princess or goddess in you. * Please visit cellairis.com for additional makes and models available for this case.

8.24.2011 — Elle & Blair Product Launch

Elle & Blair Product Launch

CELLAIRIS DEBUTS CELLAIRIS BY ELLE & BLAIR AND ANNOUNCES THE OPENING OF THEIR FIRST RETAIL LOCATION IN THE UNITED KINGDOM Growing Cellular Phone Accessories Company Marks Focused Expansion Efforts With Two Strategic Initiatives

ALPHARETTA, GA (August 23, 2011) – Today, Cellairis, the nation’s fastest growing cellular phone accessories company, announces the debut of a limited-edition cell phone accessories collection, Cellairis by Elle & Blair, and the opening of their first international retail location in London. Both endeavors mark exciting growth initiatives on behalf of the company founded in 2005.

Cellairis by Elle & Blair is a limited-edition; exclusive cell phone accessories collection featuring fashion-forward designs created by Elle & Blair Fowler, two of the most widely recognized fashion and beauty YouTube stars. With an average of ten million video views per month, Elle and Blair have become the voice of fashion and beauty for millions of young women around the world. Today, they will introduce their fans to the new collection at a consumer and media launch event at the Cellairis kiosk at the Beverly Center in Los Angeles.

“Working with Cellairis and seeing this collaboration come to life has been a very exciting opportunity,” said Elle & Blair Fowler. We love this collection because each piece in the line has a unique look and feel that compliments a range of styles. It was our goal with the Cellairis by Elle & Blair Collection to provide another fun way for girls to accessorize their outfits and express their personal style.”

The new collection features nine case lines compatible for several iPhone, Blackberry, HTC and Droid models. Using a range of materials and textures – from leather and lace to refined crystals – all styles reflect the fashion-forward design aesthetic that defines the Elle and Blair brand. Collections include: Rebel Princess, Quilted Glimmer, Summer Glow, Going Overboard, Imperial Collection, In the Flesh, Twilight Glitz, In the Mix, and I’m Just Sayin.

“We are thrilled to have the opportunity to partner with Elle & Blair on this exciting collaboration,” said Joe Ciardullo, CMO of Cellairis.” Their expertise in style, fashion and beauty, combined with Cellairis’ expertise in mobile accessories provides the ideal platform to express the styles and trends that are important to their fans, as well as our customers.”

The launch of Cellairis by Elle & Blair coincides with today’s opening of Cellairis’s first international retail location in London. The store, located on the ground floor of the Westfield London shopping center, will carry the same assortment of cell phone accessories available at local Cellairis stores through the United States.

This opening marks the beginning of Cellairis’s larger international expansion strategy, which includes additional store openings throughout the United Kingdom, as well as Russia, Germany, South America and South Africa, through 2011 and into early 2012. Expansion will continue throughout Europe – with a focus on Ireland, Spain, Italy, France, Poland, Turkey, Scotland, Israel and Prague – and Australia in late 2012.

“Cellairis has always had a major focus on international expansion and we are thrilled to begin accelerating our brand’s move to the next level of international exposure and recognition,” said Jaime Brown, COO of Cellairis.” Bringing the Cellairis brand to an international audience, as well as the development of dedicated collections with personalities like Elle & Blair Fowler, represent our focused commitment to constantly introduce the Cellairis brand to new customers and provide our existing customers with more unique options.”

The Cellairis by Elle & Blair collection will retail from $19.99 to $99.99 and is available for purchase at Cellairis stores nationwide, Canada, the new Westfield London location, as well as online at www.cellairis.com. For more information on Cellairis and the limited- edition Cellairis by Elle & Blair Collection, please visit www.cellairis.com

ABOUT CELLAIRIS

Atlanta, Georgia-based Cellairis, is fast becoming the Nation’s most trusted cellular accessory specialty retailer. At Cellairis, we make fashion and mobile accessories fun.

Our goal is to produce a large selection of smart, sophisticated, fashionably fun accessories to compliment your cell phones and smart devices. We strive to provide exceptional, personalized service at one of our convenient, cutting-edge store locations throughout the United States and Canada as well as on-line at www.cellairis.com.

ABOUT ELLE AND BLAIR FOWLER

Elle and Blair Fowler are two sisters who love beauty and fashion and started filming and posting their favorite things and tutorials on YouTube. What started as a hobby over two years ago has grown into an international sensation, generating a following of millions of young women all over the world. Elle & Blair are now two of the most recognized and influential social media personalities in beauty and fashion. Visitwww.elleandblair.com for more information.

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4.13.2011 — Elle & Blair Partnership

Elle & Blair Partnership

FOR IMMEDIATE RELEASE

CELLAIRIS ANNOUNCES EXCLUSIVE PARTNERSHIP WITHFASHION VLOGGERS ELLE & BLAIR FOWLER Social Media Darlings and Leading Cellular Accessories Company Create a Stylish Line of Cell Phone Cases

ALPHARETTA, GA (April 13, 2011) –Cellairis, the nation’s fastest growing cellular phone accessories company, is proud to announce an exclusive partnership with Elle and Blair Fowler, two of the most widely recognized fashion and beauty video bloggers (vloggers) on YouTube. With an average of ten million video views per month, Elle and Blair have become the voice of fashion and beauty for millions of young women around the world. Taping into their trend-setting style and design aesthetic, Cellairis has created a limited-edition cell phone case accessories collection, perfect for any fashionista.

“We are thrilled to partner with Cellairis to design this unique cell phone accessories line,” said Elle and Blair Fowler. “Cell phones aren’t just a way to communicate with our friends anymore; they allow us to constantly stay connected with our viewers and stay on top of our business. Because of this, we always have our phones in our hands instead of our purses, so we started dressing our cases to match our outfits. When we were approached by Cellairis, it seemed like such a natural fit because it will allow young women everywhere to express their own personal style – much like we do!”

Elle and Blair, widely known for their makeup tutorials, fashion hauls and book reviews on YouTube, have become the center of a vibrant social media community. With over 230 million combined views, fans log on daily to catch up on the girls’ how-to’s, beauty buys, style suggestions and more. The Fowlers have become important influencers with the ability to drive brand visibility through their multiple social media platforms.

“The decision to partner with Elle and Blair was a no-brainer. The girls are very stylish, are tapped into the latest trends and consider their cell phones an important accessory much like a purse or a new pair of shoes,” said Joe Ciardullo, CMO of Cellairis. “We know that their designs will appeal to a fashion-savvy crowd who knows how to accessorize.”

The newly developed Elle and Blair Collection for Cellairis offers an array of styles using materials such as Swarovski crystals, leather, lace and chain designs. Along with their standard available styles, they will also introduce their limited-edition “Back to School” line available for retail August 15, 2011, followed by their “Holiday” collection, available mid-November. Lines will be available for purchase nationwide at local Cellairis stores, as well as online at www.cellairis.com.

For more information on the Elle & Blair Collection for Cellairis, please visit www.cellairis.com

ABOUT CELLAIRIS

Atlanta, Georgia-based Cellairis is fast becoming the Nation’s most trusted cellular accessory specialty retailer and a growing provider of accessory-to-service retail support services. At Cellairis, we make fashion and mobile accessories fun.

Our goal is to produce a large selection of smart, sophisticated, fashionably fun accessories to compliment your cell phones and smart devices. We strive to provide exceptional, personalized service at one of our convenient, cutting-edge store locations throughout the United States and Canada as well as on-line at www.cellairis.com.

ABOUT ELLE AND BLAIR FOWLER

Elle and Blair Fowler are two sisters who love makeup, fashion, music and style. Over two years ago, they decided to share their learnings and experiences with other like-minded girls by posting makeup tutorials on YouTube. What started as a few videos has now become an international sensation. The ladies are now the center of a vibrant social media community focused on beauty and fashion, and their fan base is now comprised of millions of young women (and men) all over the world.Visitwww.elleandblair.com for more information.

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Categories: Fashion, Press, Products Website: https://cellairis.com/products/brand/elle-and-blair